Your brand identity as a whole is more than just your logo, but your logo is the visual leader of the pack. It is the key identifier that customers associate with your brand and if it’s going to represent your business, it should be very good at its job. Your logo should be a visual reflection of what your business is all about. It should embody the style of your company and it should be able to withstand the test of time.
If yours is screaming, “I’m traditional,” while you run a forward-thinking tech company, potential customers might be misinterpreting who you are or worse, they are grazing right past you as they search for a new app builder.
You only get one chance to make a first impression; don’t let your logo hurt that chance.